VIA Idea #27: Improve your Sales Strategy with Inbound Marketing

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VIA Marketing

Back in the day, advertising was simple: TV and print ads pushed products or services and we responded by buying those products or services. Those days are gone. Prospects of all ages now Google items or brands they’re interested in, visit the company’s website and ask Facebook friends for advice.

To thrive, businesses large and small must continue to evolve their sales strategies by employing inbound marketing. Effective inbound marketing engages early-stage potential customers as well as fosters relationships with established customers. Inbound marketing includes a variety of „pull“ tactics:

  • Web content
  • Blogs
  • Webinars
  • Videos
  • Reports (inc. white papers and ebooks)
  • Podcasts
  • Newsletters/ezines
  • Press releases
  • Social networks (Facebook, LinkedIn, Google+, Twitter, etc.)
  • Infographics
  • Mobile offers/coupons
  • Apps

Note that none of these are „pushing“ customers to buy; each serves to demonstrate your company’s expertise, builds trust and encourages conversations. Because you want to engage existing and potential customers, the key is to…

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