The difference between a gadget and a product

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The BrandBuilder Blog

A few weeks ago, social media „personalities“ and tech gurus were so busy trying to out-swoon each other over Google Glass that no one seemed to want to ask the most obvious question everyone should have been asking about Google Glass: Why should I care?

No, I mean seriously. Why should I or anyone care about Google Glass?

1. The Emperor’s New Clothes: Tech Edition

In order to understand the problem, you have to go back to its source. Let’s do that.

The review that earned Google Glass the most attention was one put forth by „tech guru“ Robert Scoble, even though it basically boiled down to paragraph after paragraph of mostly vacuous and at times incoherent babble. You can go read the entire thing here. I hope you won’t mind that I cut and pasted it here as well (to save you the trouble):

Here’s my review after…

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