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You pushed aggressively for six weeks to promote a big webinar. Sadly only 500 attendees joined the live session – less than 50% of the 1000 you were hoping for. Was it a failure? Perhaps or perhaps not. It is too early to tell. The live webinar is the beginning, not the end, of the lifecycle for this content (assuming you make the replay available on your website). If the content is good, it will be tweeted, plussed, liked and promoted by those who attended. And prospective buyers of your products will find the webinar when they search on relevant keywords.
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